TEMPLATE – Pay Per Lead marketing Contract

Coaching Contract

This Coaching Contract, together with any Statement of Work (”SOW”) that may be attached, (”Agreement” or ”Services”) is made between Pran Tiangbangloung (”Company”) and (”Customer”). This Agreement is a bind contract between the parties for only the Services called for, and is effective as of Monday 15th of June 2015 (”Effective Date”).


Pursuant to this Agreement, Customer retains Company to perform the Services called for in this Agreement as well as any attached addendums that provide a statement of work to be performed. Both parties agree that they are, and shall continue to act, as independent contractors to each other and nothing in this contract will be construed as forming any agency, partnership, employer/employee, or joint venture between the parties. Company shall be responsible for determining the method, details, and means of performing the Services called for in this Agreement. Company shall use its own discretion in determining the best way to perform the Services based on Customer’s payment. In addition, both Parties agree that each shall be responsible for their own taxes and withholdings.

2. Description of Services


Customer understand and agrees that this Agreement will govern Companies role in developing, implementing, and maintaining a Pay Per Lead (”PPL”) Marketing Campaign. Such Campaign may require the modification of Customer’s website or developing separate websites to promote Customer’s services or direct traffic to a specific website. All Services performed by Company are performed on a ”best efforts” basis.

Company will charge Customer based on the number of qualified leads that it directs to Customer, or leads that take a specific action. Customer shall pay to Company __________ per qualified lead, with such payment being sent within _______ days after Company has provided Customer with an invoice of all leads that it has directed to Customer.

Customer defines a qualified lead (i.e. one that would trigger payment to Company) as the following:____________________________________________________________________________________.

Customer must provide written notice within seven (7) days after receiving such invoice from Company if it disputes the validity of any of the leads sent, along with a description of the reason for the dispute. The failure to dispute any leads within that time frame will be considered valid.


Customer wishes to retain Company to perform certain services as it relates to Pay Per Click (”PPC”) marketing with the goal to increase Customer’s [revenue|goals|sales|conversions] by [optimizing a current PPC campaign|strategize, develop, and maintain a PPC campaign] (”PPC Campaign”).

Customer shall be responsible for a one time set up fee of _______ to set up Customers PPC Campaign. Thereafter, Customer will be responsible for a monthly maintenance fee of _______ to maintain the account. Customer must provide a valid Credit Card along with authorization to utilize the card for the PPC Campaign. In addition, Customer agrees to pay Company according to the following structure:

[Customer shall pay ________ per month, for a minimum of _________ months]

[Customer shall pay a total of _________ per month of which _______ percent will be paid to Company as payment for its management of Customers PPC Campaign.]

Company shall also do the following in relation to Customers PPC Campaign:

  • Keyword Research up to _______ keywords.
  • Optimize Current Landing Page
  • Design New Landing Page
  • Write Sales Copy for Landing Page


Customer wishes to retain Company to perform certain Facebook Marketing, which may be further described in the attached Statement of Work but specifically include the following:

  • Creation of Facebook Page and/or Group for Customer
  • Design and Code Custom Facebook Fan Page
  • Post to Customer’s Facebook page ____ per [day|week|month].
  • Link Customer’s Facebook Page with Customer’s website and/or up to _____ third party sites
  • Market Customers Facebook page or Website to Facebook users
  • Obtain ________fans for Customer’s Facebook Page
  • Obtain ________likes for Customer’s Website or Facebook Page
  • Other______________________________________________________________________

Customer agrees to provide Company with all necessary logins, passwords, or other authorization in order to market Customer on Facebook. Company will assign administrators to manage, monitor, and moderate activity on Customer’s Facebook Page and may, but is not required, to take any action that would be necessary to ensure Customer’s reputation and financial well being.

Customer acknowledges that Company has no control over Facebook’s policies or other third parties that may interact with Customers Facebook Page or Website, and therefore Customer agrees to hold Company harmless for such changes that were out of the control of Company.


Customer is retaining Company to design and develop a website that will consist of ______ pages and Customer agrees that it will be responsible to pay an additional _____ per page beyond that specified above. Pursuant to this Agreement, Company will be performing the following in relation to the design and development of Client’s website. Although Customer has final approval over the design and development process, such approval will not be unreasonably withheld.

  • Customer currently [does have a domain name that will be the URL for this Website|does not have a domain name that will be the URL].
  • Develop Website Layout: [No Revisions|Revisions will cost ____ per [revision|hour]|Up to ____ revisions within _____ [days|weeks|months]]
  • Design Website Graphics
  • Develop Content for Website which includes ________ total words per page.
  • Code and Install Website
  • Host Website for Customer
  • Links to Internal/External Pages
  • Set up E-Mail
  • Set up Content Management System (CMS)
  • Other:_____________________________________________________________________________

Customer [is not required|may, but is not required|is required] to provide content and/or images for use on the Website (”Client Content”). Client Content will be delivered to Company no later than required to remain on schedule and to allow Company to fulfill its requirements under this Agreement. If Customer provides any changes before delivering the final version of the website, then both parties will discuss in good faith and agree on any specific changes that may need to be changed as well as any additional time or payment that may be required in order for Company to make such changes. Any such changes must be agreed to by both parties and must be in writing.

Payment, Invoices, and Additional Services

Unless stated above, Customer shall render payment for Services within ______ days after having received an invoice or estimate from Company. Customer shall reimburse Company for all pre-approved costs. Customer [may|is required to|is not required to] provide Company with a valid credit card before any Services are performed.

In addition, Company may submit invoices to Customer for the Services, together with the written report of its performance. However, the failure of Company to invoice Customer for the monthly amount will not constitute a waiver of such fee and such fee is still due and owing as if it had been invoiced. All Service Fees shall be made payable to ________________ and made via [cash|check|ACH|paypal|credit card|money bookers|alert pay|bitcoin].

This Agreement will continue until cancelled, if allowed under this Agreement. [The parties may terminate this Agreement at any time|Either party may terminate this Agreement within ____ [days|weeks|months] notice|The Parties may only terminate this Agreement before the end date if there has been a material breach that has remained uncured for ______[days|weeks|months] after the non-breaching party has provided notice to the breaching party]. Customer will be responsible for any Services that were rendered before such cancellation or were necessary in order to fulfill the Companies obligations.

Any Services that Customer requests or that Company would reasonably be required to perform in order to fulfill its obligations under this Agreement that are not contemplated for by this Agreement will be negotiated between the parties.

Restrictions, Representations, and Confidentiality

Both Parties shall at all times: (i) abide by all prevailing federal, state, and local laws and regulations of any kind governing fair information practices and consumers’ rights to privacy, including without limitation any applicable non-solicitation laws and regulations, and CAN-SPAM; and (ii) limit access to consumer information to those individuals who have a ”need to know” in connection with Customer’s business and will obligate those individuals to acknowledge consumers’ rights to privacy and adhere to fair information practices and consumer’s right to privacy.

Customer shall not use the Service or request that Company perform any Service that in any way that (i) infringes on any third party’s copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy, (ii) violates any law, statute, ordinance or regulation, or (iii) is defamatory, trade libelous, unlawfully threatening or unlawfully harassing; or (iv) violates Search Engine Guidelines.

Both Parties represent and warrant that they own all the rights to any materials, deliverables, or similar that may be provided during the course of the relationship and that it does not infringe on the rights of any third party. Both Parties agree to indemnify and hold each other harmless in the event of a claim for infringement is made for any materials, deliverables, or similar that they warranted the had the rights to utilize.

Company and Customer agree that all business and trade information that is designated as confidential by the other party shall be maintained in the strictest confidence both during and after the term of this agreement so long as the information is confidential. Except as required by law, Company and Customer shall not reveal the confidential information of the other party to any third party.

Intellectual Property Rights

Each Party shall have full ownership rights in its own name, trademark, or copyrights that it considers to be ”proprietary” to its business (i.e. logo, trade name). If any part of this Agreement requires the Customer to provide images, graphics, text, or other information (”Client Content”) then such Client Content shall remain the property of the Client.

[Company agrees to transfer and assign any and all applicable work it has created specifically for Client to the extent it can under applicable intellectual property law and such work shall be considered a ‘work made for hire’| Company agrees to transfer and assign any and all applicable work it has created specifically for Client to the extent it can under applicable intellectual property law but only if there is no outstanding balance on Customer’s account|Company retains all intellectual property rights to work it has created specifically for Customer and grants a limited, revocable, license to Customer to use such intellectual property for the purposes set forth in this Agreement].

Customer further agrees that Company may use certain proprietary tools, software, or methods which remain the property of Company and Company grants permission to Customer to use proprietary tools, software, or methods.


The Parties may continue this Agreement after that time based on a new agreement. If any of the provisions of this Agreement becomes invalid, illegal or unenforceable in any respect under any law, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired. No waiver by either party of any breach by the other party of any of the provisions of this Agreement shall be deemed a waiver of any preceding or succeeding breach of the same or any other provision hereof. The interpretation and construction of this Agreement, and all matters relating hereto, shall be governed by the laws of ____________. No party shall be liable for any delay or failure in its performance of any of the acts required by this Agreement when such delay or failure arises for reasons beyond the reasonable control of such party.

This Agreement has been duly executed by the parties as of the Effective Date.